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TikTok Made Me Buy It: 10 Products Under $40 We Can’t Live Without

Aly Walansky  |  May 2, 2023

Did TikTok make you buy it? Scroll through the platform and you'll see countless must-have products... But which ones are worth it?

“TikTok made me buy it.”

“I got ‘influenced.'”

“If you buy two, there’s free shipping!”

If any of this sounds familiar, chances are you’ve been “influenced” to buy something you saw on TikTok, perhaps advertised by one of your favorite social media personalities. It happens to the best of us. And it often happens when we’re doing some late-night scrolling and we stumble upon something that we didn’t know existed, yet suddenly can’t live without. In other words, impulse buys are no longer just waiting for us at the Sephora or Old Navy checkout lines — they’re inviting themselves right into our homes. But some of them are better — more sustainable, more practical, and more affordable — than others.

Here’s a look at some of the most innovative products and hacks we’ve seen lately, ranging from cleaning supplies to beauty products to food. All of them are under $40, and we promise you’ll use all of them more than once! 

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LUMIFY Redness Relief Eye Drops

Beauty hacks are a huge draw on TikTok, and these eye drops quickly went viral thanks to their wild before and after shots. Showing results in just one minute made them a must for the trending transformation videos that are so popular. In fact, hashtag #Lumify has amassed over 22 million views on TikTok. Use these to reduce redness and make eyes appear more alert, brighter, and whiter. Skin by Dr. Azi, Rachel Rigler, and Kelley Flanagan are just some of the popular TikTok influencers blown away by this product.

Buy on Amazon: $18.96

Le Mini Macaron

During the pandemic, at-home gel nail videos took TikTok by storm as salons around the country were closed and many people were trying to maintain their nails at home. This is an affordable gel nail kit that TikTok users love, and is a great way to get salon-ready nails on-the-go.

Buy on Amazon: $37.99

Dawn Powerwash Dish Spray

OK, maybe less sexy than great nails and shimmery eyes, but cleaning hacks are another must-try on Tiktok, and it’s a place where Dawn Powerwash Dish Spray has gotten something of a cult following for more than just dirty dishes. In fact, cleanfluencer Vanesa Amaro swears by it for everything from sinks to bathrooms to showers. “It’s just soap, right?” she points out.

Buy on Amazon: $8.44

Cococare All-Natural Grapeseed Oil 

We’re all looking for ways to grow our hair, especially if we’ve dealt with hair damage and loss. Recently, a TikTok from @chaosincrocs went viral after she shared some new hair growth after using Cococare’s All-Natural Grapeseed Oil. Hair oiling actually has ancient roots (no pun intended), and there’s actually tons of antioxidant benefits of grapeseed oil. 

Buy at Walmart: $11.83

Beaubble Lip Contour Wand

TikTok is obsessed with Beaubble’s Lip Contour Wand. Just check out the the hashtag #lipcontourwand and see tons of videos with influencers using this  lip liner that adds volume by outlining over the edge of your natural lip line and blending. 

Buy at Beaubble: $34

Cremo Palo Santo Body Wash

This is known to be a popular dupe of The Le Labo Santal 33 and it  went viral on TikTok when user @ashleypaiige posted a video sharing how much she loved it. Why spend a fortune on a splurge item when you can get the same results and feel just as luxurious on a great bargain dupe find?

Buy at Amazon: $21.58 

Sun Chlorella 

Chlorophyll is trending on TikTok, and a popular product is this superfood tablet. Sun Chlorella promotes immunity and a healthy gut, with a chlorophyll serving equivalent to 2-2.5 cups of spinach or kale, antioxidants, minerals, plus a super absorbable plant-based B12. 

Buy at Amazon: $31.51  

Weleda Skin Food 

Big names like Hailey Bieber love sharing Weleda Skin Food on TikTok as part of their skin care routines, instantly making it a cult favorite. The Weleda Skin Food Original Ultra-Rich Cream has a rich plant blend formula and it helps dry, rough skin on faces, elbows, hands and feet. 

Buy at Amazon: $14.24  

Tupperware Pick-A-Deli

There has been a rise in TikTok users who want to find a better way to store pickles so you don’t have to get your fingers in the brine when plucking out a juicy spear. Tupperware’s Pick-A-Deli container is perfect for this. It’s an easy way to get pickles out without reaching into juice. It’s even easier (and cheaper!) than the Pickle Flip Jar – no turning over needed.

Buy at Amazon: $33.99 

Stasher Bags

Stasher bags are not just food storage bags, but they are also versatile – they can withstand temperatures as high as 425 degrees. This super power has led to all sorts of creativity on TikTok, such as easy-to-make low-waste popcorn using the bags. But this bag has gone so viral on TikTok, people have used it to organize their home office, bathroom counter, travel bag and more. 

Buy at Amazon: $12.00 


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