Enjoy Rewards

The Best Veteran & Military Discounts For 2025

Lindsay Mott  |  November 10, 2025

Who doesn’t love a good discount? We’ve got a roundup of some of the top companies with special pricing for our nation's heroes.

Our veterans have given so much, and we can never truly repay them (or their families) for the sacrifices they’ve made. But with everything getting more expensive, every little bit helps. Many companies offer discounts to veterans, active military, reserves and their families. We rounded up a few of our favorites, but the list below just scratches the surface. 

Apple

Apple offers a 10% discount for current and veteran members of the U.S. Military, National Guard and reserve. Immediate family members who reside in the same household are also eligible. The 10% off is for all Apple products and accessories, and veteran or active military status must be verified with ID.me.

Adidas

Verified active duty, veterans, retirees, spouses and dependents can enjoy a discount of 30% online and in-store and 15% at factory outlets.

BrüMate

The triple-insulated drinkware company proudly supports our troops, as well as first responders, medical personnel and teachers, and offers them 10% off.

Disney 

Disney Cruise Lines, Disneyland and Walt Disney World all offer specialty military rates on select cruises, hotels and park tickets. Walt Disney World Resort is also home to Shades of Green, which is an Armed Forces Recreation Center resort. Note, you must meet eligibility requirements to book

Home Depot

A year-round 10% discount up to a maximum of $400 at all U.S. locations is offered to active service members, veterans and their spouses.

Kohl’s

Kohl’s offers active military, veterans, and their immediate family members 15% off qualifying purchases on Mondays, in-store only.

Lowe’s

Lowe’s offers a 10% discount in-store and online on eligible items as a way to say thank you to active duty, retired and military veterans and their spouses. Status has to be verified through ID.me. 

Lululemon

Need new workout gear? Lululemon offers 15% off to active, reserve, veteran, and retired military personnel. The spouses and dependents of active personnel from the same household are also eligible.

Peloton

Peloton offers special pricing on equipment and app memberships for active and retired members of the military. 

Sherwin-Williams

Sherwin-Williams proudly supports the military of the U.S. and Canada by offering a 15% discount on paints, stains and painting supplies to active duty military members, reservists and veterans. This 15% off is also extended to the spouse of such individuals. 

Thrive Market

Thrive Market offers a free one-year membership (a $59.95 value) to U.S. military veterans and their families who apply. 

Tiffany

Tiffany offers 10% off engagement rings and wedding bands for active duty, reservists and veterans of the U.S. Armed Forces. Fiancés, domestic partners, wives and husbands are eligible for the discount even if their U.S. military partner is stationed overseas and not able to come into the store. The engagement discount is available in the U.S. only.

Nike

Nike offers a 10% discount online and in stores to all active, reserve, veteran, and retired U.S. military personnel, and to the spouses and dependents of active personnel. You can show a military ID in the store or verify your military status online to get a promo code. The discount is not available at Nike Company Stores. 

Hotel Discounts

Most big-name hotel brands offer a special “Military Rate” for active and retired military, veterans and their families. When you’re booking, be sure to search for special rates. That’s where you’ll find an option to select a special military discount.

Rental Car Deals

Major rental car companies also offer discount rates for active and retired military, veterans and their families. Just as with hotels, when you book, be sure to look for special rates, which will likely include a “Military Rate.”

Compilation Sites

Beyond the discounts above from individual companies, there are a number of websites (such as Disabled American Veterans (DAV), the National Veterans Foundation Lifeline for Vets and Veterans Advantage) that compile larger lists of discounts and services geared toward veterans, some offering both free and premium services.

MORE ON HERMONEY:

Looking for more financial insights (including money-saving deals!) delivered right to your inbox? Subscribe to HerMoney today!

Editor’s note: We maintain a strict editorial policy and a judgment-free zone for our community, and we also strive to remain transparent in everything we do. Posts may contain references and links to products from our partners. Learn more about how we make money.

Next Article: