What have you done this week to relax, or to tune in with your higher purpose? Perhaps a yoga class, or a meditation session — or maybe you tried both! The yoga industry is everywhere these days — there are studios, mats, props, accessories, clothing, and high-end yoga retreats. Today, there are more than 41,000 yoga studios in the United States, and the largest studio brand in the country is CorePower Yoga, which boasts more than 200 studios.
Niki Leondakis has been CEO of CorePower since January 2020, and has successfully led CorePower to new heights (eagle pose anyone?) since the pandemic. Niki has more than 30 years of experience building lifestyle brands and has been named one of the “100 Most Influential Women” by the San Francisco Business Times annually since 2002.
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Niki also credits her own regular yoga practice with getting her through some of the worst moments in her life, and helping her find her own higher purpose. When she first got a call to interview for the role as CEO of CorePower in 2019, she’d recently lost her home to the California wildfires, and her husband to a sudden heart attack — even though it was her dream job, she decided to turn it down.
“Yoga really helped me stay in the present and shift my focus to not what I lost, but what I actually had left, and it was a great deal,” Niki says. “I had my health, my family, my friends, my community, and my practice. And I had a lot of great experience that I could put to use doing something important in the world.”
READ MORE FROM THE INTERVIEW: How to Manifest And Find Your Purpose with CorePower CEO Niki Leondakis
In January of 2020 when she was offered the role again, she knew it was meant to be – and then was left to lead the charge as Covid forced the closure of every yoga studio nationwide. Under Niki’s leadership, CorePower pivoted to offer online classes on-demand, and today this offering is still available to yogis worldwide… And that’s long been Niki’s ultimate goal – to make yoga as accessible as possible, and to help all students find their own higher purpose.
Listen to hear more about how yoga transformed Niki’s life, the way she takes ownership of mistakes as a leader, and her vision for the future of CorePower. Loving the show? Let us know by subscribing to the show, and leaving a review for How She Does It on Apple Podcasts!
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