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The Best Black Friday Deals of 2023, According To This Viral TikTok

Kathryn Tuggle  |  November 22, 2023

The best roundup of the deepest Black Friday deals of 2023: Clothing, shoes, food, baby stuff, furniture, pet supplies, and more!

Why do I seem to get all my best ideas from TikTok lately? From books and vitamin supplements to the best Black Friday deals, I’ve been almost more interested in the latest and greatest finds from TikTok than I have been in the Golden Bachelor… Almost. 

This week, the video that caught my attention was from Alex Holtzclaw, a self-described “shopping addict” who took the time to compile all the best Black Friday deals she could find. And while I applaud her efforts, she’s now responsible for me being several hundred dollars lighter heading into December. Ahem. Anyway, here’s a look at her video, and you can follow her here

Since Black Friday deals are being updated constantly (and, you know, you can’t believe everything you see on TikTok) HerMoney verified all the deals in the video. While a few of them didn’t exist, some of them were actually better than expected, and we made edits where necessary. We also added coupon codes, dropped in links to all the bargains, and added some of our own favorite deals and steals, as discovered by the ever bargain-hungry HerMoney team 🙂 

Check out the full list below, and if you’re looking for more great ways to save money, save time, and snag the best deals literally everywhere, subscribe to the free weekly HerMoney newsletter here

The Best Black Friday Deals For 2023 

Mango: Up to 50% off until Nov. 26th

GAP: 40% off everything, and 50% off jeans (plus, HerMoney spotted an extra 20% off if you use the GAP app!) 

J. Crew: Up to 50% off (almost) everything

Madewell: 40% off everything with code LETSGO

Jenni Kayne: 25% off everything

Ring Concierge: 30% off (FYI this is jewelry, not door cams!) 

SKIMS: Unclear exactly what they’ll do this year, but sources say the sales will echo last year’s which were up to 40% off

Aerie: 40% off everything 

SET Active: 30% off everything

Steve Madden: 30% off everything

Sam Edelman: 30% off everything, plus free shipping with the code HOLIDAY30

Old Navy: 40-60% off everything, plus $5 pajama pants for the whole family (limit 5) 

Stuart Weitzman: 25% off everything, with code ENJOY25 (And this includes sale, so you could end up with as much as 70% off your final price) 

Abercrombie: 25% off everything 

ALO Yoga: 30% off everything, plus 70% off sale

Outdoor Voices: 40% off everything with code HOLIDAY2023

DISSH: 20% off everything

Eberjey: 25% off (almost) everything

Reformation: 25% off everything. Sale starts on Wednesday the 22nd and runs through Cyber Monday

Everlane: Up to 50% off everything

Hill House: 30% off everything

New Balance: 25% off many new styles and 40% off sale

Beyond Yoga: 30% off everything, and 75% off sale

Nasty Gal: 50%-80% off everything

Express: 50% off everything

LOFT: 50% off everything with code YAY

PACSUN: 40% off everything

And here are a few extra favorites from the HerMoney team: 

For the relaxation queen (or king), check out Moon Pod. Giant adult-sized bean bags for 30% off, with code JOLLY 

For the outdoor adventurer, check out REI, with up to 50% off many brands, starting November 25th.

A deal that doesn’t suck? Dyson is offering up to $250 off many of its vacuum models. 

For the chef in your life, Sur La Table has up to 60% off high-end brands including Miele, Breville and Le Creuset. 

Having a baby, or know someone who is? Parental life-savers including the Owlet sleep monitor and SNOO bassinet are having big sales. Owlet is up to $120 off, and Snoo is 35% off. 

Sending a gift basket to someone you love? Harry & David is offering 50% off countless gift options. 

If you’re looking forward to putting your best face forward in 2024, then check out Tarte Cosmetics and Benefit. Both have 30% for Black Friday. (For Benefit, use the code FRIYAY, and for Tarte, use the code CYBERSZN) 

For all pet lovers in your life, Little Beast, which offers adorable dog clothes of all sizes, has 25% off everything. 

Last but not least, some of our favorite bras, from Cuup, are all 25% off, sitewide. 

For PJs (including matching Christmas sets for the fam) and children’s apparel, Hanna Andersson has 50% off sitewide. 

Looking for a cute (and sustainable!) workout set just in time for your New Year’s resolutions? Girlfriend Collective has 30-60% off everything.

And if your skin needs a little TLC, Tatcha is offering 25% off sitewide, including gift sets. 

Last but not least, this pet grooming kit has been blowing up on TikTok, and it’s actually got great reviews on Amazon. It’s 25% off this week. 

Let us know if there’s anything we missed — because true HerMoney besties share the bargains 🙂 Happy shopping!! 


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