The Biggest 2024 Fashion Trends (And More!) with PureWow

Blink and you’ll miss the latest 2024 fashion trends taking over our social media feeds these days. As we say goodbye to 2023 and head into 2024 let’s do a quick recap of some of the ones we stood behind (and the ones that made us cringe) this year. 

In terms of overall trends for the New Year, we loved to see work-life balance really taking center stage with more emphasis put on working the hours you’re paid to work and doing the job you’re paid to do: nothing more, nothing less. The “hustle culture” mentality that made us feel like we needed to work 10 or 12-hour days seems to be over (at least for now) and with it comes a wave of employees being more thoughtful about the time and energy they spend working so they don’t end up burning out. This is so important especially for women since we know we take on more of the burden of childcare, caring for older parents — and yes, housework. 

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And then there’s a trend that sort of made us want to pull our hair out: “girl math,” and according to Jillian Quint, Editor-in-Chief of PureWow, “girl-everything.” “Yes, this was the year of girl math, but it was also the year of girl dinner or tomato girl summer, and finally gingerbread girl fall,” Quint says, “It just felt very infantilizing so I’m done with all the girl things for the New Year.” Business Insider recently wrote an article that called out girl math for holding women back from growing wealth — and they have a point. When we dumb-down these topics, it becomes a self-fulfilling prophecy. So we’re happy to be putting all that to rest in 2024.

Finally, when it comes to 2024 fashion trends, sustainable fashion and shopping at thrift stores was huge this year. So huge that we’re actually starting to see evidence that Gen Z shoppers are over fast fashion, and the sketchy labor practices that come with it. Instead, they want curated thrift store finds mixed with new high-quality pieces from brands with a mission. And if those high-quality pieces come from our favorite consignment stores…all the better! 

LISTEN: “Girl Math” With Danica McKellar

In terms of 2024 fashion trends that aren’t going anywhere, Jillian Quint says the 90’s sustainable fashion look is here to stay, except it’s going to become a little more elevated. Rather than the grungy 90’s vintage we’ve been seeing, we’re heading for “a Season 1, Rachel Green from Friends” look in 2024. “The idea is that we’re going to be having fewer things, higher-quality things, and we’re going to use them. We’re going to wear them again, and we’re not going to be so precious with our clothing,” Quint says. 

This sustainability seen in the fashion world will also spill over into our personal finance decisions, with investors becoming more aware of companies that make a positive environmental and social impact. “We’re definitely seeing companies like Coca-Cola that are outlining their sustainability efforts,” Quint says “And as a result, investors are taking note and putting their money in these places accordingly.”

Listen to the HerMoney podcast to hear about the other trends Jillian Quint and the PureWow team are most excited to see in 2024. 

In Mailbag, we hear from an older listener who asks what they should be paying for long-term care insurance, and we check in with a mom of four who’s ready to start building back up her retirement contributions but isn’t sure where to start. In our money tip of the week, should you pull your kids out of school to take advantage of off-peak season travel deals? 

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